Attorney Craig Carlson of The Carlson Law Firm in Killeen, Texas shares with Author  and Educator Michael J. Swanson the importance of being a true counsellor at law and taking time to listen to your clients.

Invest in your employees, and they’ll invest more effort into your business.

One of the things small business owners often over-look is employee development. This is understandable, since time and job duties are limited to a small number of employees. If you allow your employees to better their current skills and learn new ones, your business with often reap the benefits of doing so. This can be just as true for the paralegal who’s been working in your office for ten years as well as the office manager who has been tirelessly filing away your documents for the past two weeks.

Why? It’s quite simple really. When you invest a few resources into bettering an employee, that employee will often come to two conclusions:

1. You actually care about their personal careers.
2. They want to make use of their skills to better your business.

Once they take what they learned from the training, they’ll use it to better themselves in their job duties. This increase in efficiency helps operations at your firm, Freeing up more time for you to do more case-related tasks. Not to mention you’ll be increasing your employees’ loyalty and desire to come to work.

Granted yes, there is always the chance they’ll take the new training and then find a job somewhere else. You should know it does not happen nearly often as people think it does.

Want to hear it from an expert? Check out Forbes contributor Victor Lipman’s article, Why Employee Development Is Important, Neglected and Can Cost You Talent.

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