If you’re hoping to increase website traffic and generate more leads, don’t hire a wizard.
What does that mean? Anyone who tells you that you can dramatically increase your web leads and boost your site traffic in less than three to six months has to either be a wizard or involved in black hat SEO.
The truth is, content success takes time and continuous effort. Great websites with thousands of hits per day didn’t get that way overnight. They gained their popularity through years of publishing great content.
The Secret to Increase Traffic to a Website
The secret is: there is no secret. There’s no magic formula, no tricks, and no amount of money you can pay to get solid leads and genuine increases in web traffic. There are still black hat SEO marketers who use unscrupulous techniques like link schemes and shady link networks to generate quick web traffic.
While it’s a quick trick to temporarily boost your traffic, what you’re paying for ultimately is a short-lived reign at the top followed by the risk of de-ranking by Google and a low chance of generating good leads.
The plain and simple truth is that truly successful websites and blogs generate leads and increase web traffic through quality content. Just like any publication, gaining traction on the Internet takes time. You have to find your niche and build a fan base, milestones that take time to reach. Spend that time crafting and curating a library of quality content designed to attract and capture potential leads.
Now, how do you set up your content marketing strategy for success?
The Content Saturation Index
Marcus Sheridan of The Sales Lion hit the nail on the head when he coined the term “Content Saturation Index” or CSI. The estimated time it takes a website to gain traffic and leads through a content marketing strategy depends on the content market you are entering.
In the legal content industry, you can break down the types of content into three levels.
- Broad content that talks about the fundamentals of the industry (what a personal injury attorney does, the benefits of hiring a lawyer).
- Narrow content that deals with the specifics of a type of law (how injury attorneys get paid, the differences between drug trafficking charges and drug possession charges).
- Niche content that talks about information specific to your practice and geographic area (DUI laws in Pennsylvania, Texas divorce laws).
The speed of the success of your content marketing depends on the type of content you’re writing.
Content in the broad category is everywhere; it’s the most highly saturated category of content on the Internet. If you’re writing only at the broad level, increasing your traffic and generating more leads may be almost impossible without paying for clicks and leads.
Writing more in the narrow and niche levels gives your website a better chance to stand out from the crowd and rank faster for the key terms most closely associated with your practice. When you focus on saturating these less competitive levels with your quality content, you’re setting yourself up for a faster – but not overnight – track to content success.
Saturate Your Content
At We Do Web Content, our experienced team of writers, content managers, and editors know how to craft a content plan to safely and honestly improve your Internet presence. To get started, give us a call or fill out our contact form to speak with our sales manager about all of the services we offer to help grow your business through Internet and SEO marketing. Call 888-521-3880.
