If you are like many personal injury attorneys, you have probably had to deal with issues regarding liens. Resolving issues with liens is without a doubt frustrating and time-consuming. There may be a few ways to speed things along.

I came across an article by Anne C. O’Donnell the other day while doing my daily exploring on Practice.FindLaw.com. Anne’s article contained her 7 step approach on dealing with lien claims, and includes some of the following:

• Assessing what lien claims are involved.
• Explaining the payments to your client.
• Keeping the Lien Claimant up to date as the case goes on.

To read about the full 7 steps, check Anne’s article, 7 Steps to Approaching Lien Claims in Personal Injury Cases.

Copyright: 123RF Stock Photo

Ms. Jones graduated with honors from the Southeastern Paralegal Institute. From there, she went on to gain 14 years of experience as a trial paralegal and was an active member of the Association of Legal Administrators. She is currently Senior Vice President for a law finance company and  a QuickBooks Certified ProAdvisor. Ms. Jones' years of experience working in and around personal injury litigation gives her a one-of-a-kind perspective into all that is involved in managing a law firm.

Ms. Jones is a proud member of the National Association of Professional Women.

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Donna Jones joined a financial services company in 2008, having previously held two legal administrator positions with large regional law firms. Additionally, she brought 14 years of personal injury litigation experience to the firm as a trial paralegal. Ms. Jones’ years of experience working in and around personal injury litigation gives her a one-of-a-kind perspective on all that is involved in managing a law firm.

Ms. Jones currently serves as President and Director of Associate & Client Experience at her organization. Her responsibilities include education and training of her staff regarding civil litigation, coaching new clients on the fundamentals of the company's online services, as well as its proprietary software application, and all activities related to existing and prospective clients.

Jones attended Austin Peay State University and graduated with honors from Southeastern Paralegal Institute. She is a former Association of Legal Administrators (ALA) member and a QuickBooks Certified ProAdvisor.

Ms. Jones is a proud member of the National Association of Professional Women.

Justin Holderness is the Director of Expert Relations and Marketing for Kineticorp, a Forensic Engineering firm based in Denver, Colorado. Justin has led the marketing efforts for some of the largest personal injury firms in the nation. His prior experience in marketing litigation firms has played a significant role in his current position at Kineticorp. Justin's unique knowledge and experience is now used to connect the right Kineticorp expert with the right firm/case.

Justin is an avid blogger, content creator and speaker. To learn more about Justin or to connect, visit him on LinkedIn.

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Justin Holderness is the Director of Expert Relations and Marketing for Kineticorp, a Forensic Engineering firm based in Denver, Colorado. Justin has led the marketing efforts for some of the largest personal injury firms in the nation. His prior experience in marketing litigation firms has played a significant role in his current position at Kineticorp. Justin’s unique knowledge and experience is now used to connect the right Kineticorp expert with the right firm/case.

Justin is an avid blogger, content creator and speaker. To learn more about Justin or to connect, visit him on LinkedIn.

Gerry is a practicing NY Medical Malpractice & Personal Injury Attorney in one of the most competitive markets in the Country.

He is the author of “Secrets of Lawyer Video Marketing in the Age of YouTube,” and lectures to thousands of lawyers across the country each year, has written hundreds of articles on video marketing for attorneys and is considered the leading authority on video marketing for lawyers.

He has personally created over 1350 educational videos to teach his potential clients how cases involving medical malpractice & accidents work and is the Founder of the Lawyers Video Studio, where he has helped lawyers across the United States create over 3500 videos to market their law firms.

Gerry has used video marketing to generate settlements of over $8.6 million dollars for his own solo practice.

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Most people never think about the fact that a lawyer with his own firm as a small business owner. But in fact, that’s the way it is for many lawyers, whether they’re a partner, or a sole practitioner. You deal with multiple cases, handle your payroll and taxes, and manage all of the things a business needs. One of those needs being disability insurance. And anyone who has been around personal injury cases knows that having decent disability insurance can go a long way.

I recently came across an article by Darrell Zahorsky called “11 Tips For Buying Small Business Disability Insurance.” If you happen to be in the market for such insurance, click the link above to check out his article. It covers things such as:

• Defining disability
• Determining disability type
• Looking at financial ratings

And more. Give it a read. It might even come in handy for someone you know.

Photo Credit: 123RF Stock Photo

A basic fundamental part of convincing someone to believe you is providing visual evidence to back up whatever you are trying to prove. Many attorneys know this to be true in the courtroom. After all, seeing is believing. I recently came across an article by Daniel L. Buckfire, an attorney with Buckfire & Buckfire, P.C. In his article, titled ‘The Benefits of Using Visual Aids With Expert Testimony,” Daniel talks about the use of visual aids in personal injury cases, and goes in depth on the following:

• The importance of visual evidence
• The use of substantive & demonstrative visual evidence
• Legal exhibit companies
• New technology

View Mr. Buckfire’s full article, click here.

Copyright: 123RF Stock Photo

Gerry is a practicing NY Medical Malpractice & Personal Injury Attorney in one of the most competitive markets in the Country.

He is the author of “Secrets of Lawyer Video Marketing in the Age of YouTube,” and lectures to thousands of lawyers across the country each year, has written hundreds of articles on video marketing for attorneys and is considered the leading authority on video marketing for lawyers.

He has personally created over 1350 educational videos to teach his potential clients how cases involving medical malpractice & accidents work and is the Founder of the Lawyers Video Studio, where he has helped lawyers across the United States create over 3500 videos to market their law firms.

Gerry has used video marketing to generate settlements of over $8.6 million dollars for his own solo practice.

By Yvette Valencia

There's more to "seasonal web content" than just following the calendar patterns of spring, summer, fall, and winter. There are many more seasons that matter to different businesses. CPAs, for example, perk up around tax season, while roofers and disaster repair specialists might see a pickup in web searches for their services around hurricane season.

Attorneys: Take a Look at Your Own Seasonal Observations

Seasons exist for attorneys as well. If you've been practicing for a while you should have started to notice trends in your caseload and the types of cases you get during certain times of the year. Understanding this information will help you craft the most relevant content for the season. For example, many family law attorneys find that January is a major month for divorce cases.

Personal Injury: Consider the Recreational Seasons

For personal injury attorneys, there's never an "off season" where people don't get injured in accidents. However, depending on where you practice, there are several "seasons" that can influence the types of accidents you see.

Injury attorneys in warm coastal areas like Florida and California may see patterns of decreases and increases relative to weather and tourist season in water-related accidents.

• Boat crashes
• Parasailing injuries
• Defective water products like jet skis

Personal injury lawyers in rural areas may see an increase in hunting accidents during the various game seasons. Lawyers in or near large cities with high tourism may anticipate more accidents with lost or distracted drivers from out of town during certain seasons.

Keep in mind the major holidays to tailor content to those celebrations, like pedestrian safety for Halloween and decorating safety during the winter holidays. Another type of content to keep in mind during holidays is driving safety.

Every year AAA publishes heavy traffic warnings during major holiday weekends like Memorial Day Weekend, Labor Day Weekend, and 4th of July Weekend. These are all times when more people take road trips or drive while intoxicated from holiday parties.

Seasonal Calendars Can Help You Plan for Maximum Content Success

If you're going to take advantage of content seasons to increase web traffic and lead gathering, do some pre-planning. At the start of every year make up a content calendar and highlight all of the different seasons that matter to your law practice. They don't all have to be legal-related, either. If you have a charitable cause that's near and dear to your heart like breast cancer awareness, highlight that in October during National Breast Cancer Awareness Month.

Planning seasonal content in advance allows you to ensure your content is written, proofread, and ready to post when the appropriate season comes up. Not only does this help you keep your content timely and current, it also ensures you'll have something ready to post when you don't have a regular article or blog to go up.

If you're hitting a wall trying to come up with seasonal content, don't fret! We Do Web Content has your back! Just fill out our contact form and we'll be in touch to discuss your practice and what kind of content we can provide year-round to take advantage of the seasons and other hot topics in your area. Call us at 888-521-3880.

Some of you may have heard about the new publication available for the iPad called Law Firm Marketing.  If you have not, I suggest you check it out. It was launched in October of 2012. It is the legal industry’s first interactive, digital magazine and it’s now available for free! It is designed to help you learn the best marketing practices from other successful lawyers as well as some of today’s top legal marketing experts. You can get the latest issue free by subscribing on iTunes or downloading the app by clicking here. Since the magazine is digital, it makes use of video interviews, hyperlinks and other interactive content. You can download the magazine in several different languages as well.

If you do not have an iPad, don’t worry! You can view the recent video interviews feature in the magazine on The Law Firm Marketing Magazine YouTube channel.

In the very first issue, the magazine featured Gerry Spence.  Spence is widely known as one of the best trial lawyers of all time, which is why he was an easy pick to be featured in the first edition of the magazine.  Spence founded the Trial Lawyers College in 1994 and has an amazing record of accomplishments with zero criminal cases lost. Also featured so far in the magazine is current American Association for Justice President, Mary Alice McLarty and well-known marketing guru, Jay Abraham.

Cindy Speaker is the CEO of Speaker Media and Marketing and the developer behind the Law Firm Marketing Magazine. She is known as “The secret weapon of personal injury lawyers and trial attorneys throughout the U.S.” It is no wonder attorneys across the country run to Cindy for marketing advice, she has an extensive list of successful clients as well as a published documentary, “Well of Dreams”. She believes this magazine will help law firms stay on top of an ever-changing marketing landscape.

If you are a trial lawyer (or are involved in law firm marketing) you should download your own copy of Law Firm Marketing right now!

Tina Burns
Vice President

People want money when they know they are entitled to it. This is more true today than it ever has been. If we order a product, or want a service, we can have access to it within a maximum of a week. Our expectations for delivery are at an all-time high, and our impatience just seems to grow.

If you are a plaintiff attorney, especially one who deals with personal injury cases, you have probably experienced this impatience on a much grander scale.

The Scenario:

You just won a large amount of money for a client who was severely injured and will need care for the rest of their lives. That care, as you know, is going to cost them a lot of money over a long period of time.

The Problem:

The plaintiff and/or their family wants of the money in lump sum.

This is understandable because when people know they are entitled to something, they usually want it all at once. In cases where the settlement is smaller, or the plaintiff was killed in a wrongful death situation, a lump sum settlement payment makes sense. But in a situation like the one I described above, it can be much more beneficial to go with a structured settlement.

The sad truth is that most people tend to get irresponsible with their spending when they have just received a lot of money. Look at a lot of this centuries lottery winners and some former professional athletes. When you put a large stack of money in front of someone, they think about what they can do with the money right then. It doesn’t mean they are bad people. It’s just that odds are, they have a lot of bills that have piled up, and probably other debt to take over that existed before they were ever injured. Of course, they’ll clear off all of their debts and try to make their lives as comfortable as possible. They have been through a lot. All of that can distract them from the fact that all of the money is meant to support them for the long run. They could quickly get caught up in spending within the first few years after the receiving it, and end up without enough money to afford the medical care they need when they are older and there’s no family members around to look after them.

Structured settlements help to fix that. It ensures the money has longevity, and that there will always be money to afford the medical care the plaintiff needs. When a client says they want a lump sum payment, think about what all they will need for the rest of their life, especially if they will be unable to provide for themselves. You’ve helped them win the case. Now help them stay on the right course for the best life possible.

Want to learn more about structured settlements vs. lump sum payments? Check out Alanna Ritchie’s article, “Would a Structured Settlement or Lump Sum Make Sense for Your Client?”

Copyright: efired

We are always on the lookout for valuable content to share on our blog; adding worth beyond case expense financing for our readers.  Today we welcome guest blogger Yvette Valencia.  She is the co-founder and COO of WeDoWebContent.  I hope this is useful to you!

By Yvette Valencia

If you’re reading this post, you likely found it in one of two ways: you’re either a subscriber to our blog or you used a search engine, like Google, to find information on “capturing new clients.” If the latter is true, my keyword (or “on-page search engine optimization”) strategy worked. You see, I wrote this article for two reasons: 1) to educate and help you succeed on the Web; and 2) to attract potential clients to my company’s website where they could learn more about our services and eventually hire us to design their law firm’s search marketing strategy.

Today I am here to tell you that you can do the same for your law firm. When you research and use the terms your ideal clients are using to find information on the Web within your Web content, you increase your chances of being found. And, when you write truly informative pages, ones that give your readers valuable takeaways, you will earn your stripes with Google and be rewarded with top spots on their search results pages (referred to as “ranking”).

During my presentation at the Broward County Hispanic Bar Association’s monthly luncheon, I revealed the biggest mistake most lawyers make with their legal marketing strategy and offered tips on creating a loyal fan base for the purpose of expanding their firms’ reach and increasing referrals. Now I’m ready to discuss one of the most powerful components of search marketing: keywords.

If you took the time to identify and develop a niche for your business and are taking the necessary steps to grow your practice, you will have a good idea of how your ideal clients search for information on the Internet. So if you want to continue building your list with similar clients, you should start by looking to your current clients for keyword inspiration.

Get Into Your Clients’ Heads

Conducting interviews with past clients can help you better understand how they search for legal resources on the Internet. Some questions you could ask are:

• When you were searching for a personal injury attorney, what was more important: 1) their office location; or 2) their specialty or exclusivity in handling cases similar to yours?
• How did you initiate your search? Did you believe you had a viable legal issue and knew you needed an attorney and therefore started your search there, or did you set out to learn whether or not you had a legal issue?
• If you received a referral from a friend or family member, did you first research the attorney or firm online or did you contact the attorney without researching?
• Did you search for lawyers that handled the type of accident in which you were injured or the specific injury you suffered?

Conduct Research & Analyze the Data

More and more people are using search engines like Google and Bing to find products and services on the Web. By analyzing what your prospective clients are looking for and how they are searching for it online, you will increase the chances of your website appearing on the first page of their search results.

You’ll want to start by gathering data from your website’s analytics service, as well as using a couple of independent keyword tools available on the Web. When you work with data that is accurate, you move away from assumptions and the dreaded possibility of wasting a lot of time and money.

Keyword tools allow you to evaluate the performance of millions of search terms – an essential step for creating the best keyword list for your business.

Google AdWords is a free and pretty robust keyword tool that provides the popularity and competition level of a specific keyword, as well as related keywords. You should be expanding your focus beyond the original keywords you research and open yourself to similar search topics – synonyms are great!

When coded properly into your website’s off-page code, Google’s Webmaster Tools and Analytics will track your domain’s performance and offer a treasure trove of information. In other words, from these tools you can gather up-to-date data about your audience, traffic sources, content, and conversions. In some instances you will be able to see the keywords that were responsible for drawing in new and repeat visitors, and which of them also led someone to buy your products or enlist your services. You’ll want to continue to promote these keywords within your Web content so as to not compromise your rankings and the ability to generate leads.

SEMRush is a paid keyword tool that’s definitely worth the price. You can track the performance of your chosen keywords over time. And, the reports you can generate will take the guesswork out of determining whether a keyword will be beneficial to your content as far as attracting potential clients.

You can generate lists with hundreds of keywords using these tools, but the real trick is knowing how to choose and target the right ones.

Evaluate Your Keywords

The keyword lists you generate during the research phase of your Web content strategy are only suggestions of what MAY work. To truly unearth the money-making keywords, you have to evaluate these keywords based on the following three points:

#1: Relevancy to your website. Ranking for a keyword that is completely unrelated to your company, your products, or service is completely futile. For example, a personal injury law firm has no business ranking for the keyword “teen pop star” unless it only represents celebrities like Justin Bieber. This will only lead to meaningless website traffic and do nothing for your firm’s bottom line. Instead, focus on the keywords that are closest to the end of your sales cycle so you can increase your chances of generating leads and gaining new clients.

Quality over quantity is the name of the game.

#2. Popularity in terms of web traffic and conversion potential. While keywords with high search volume can drive traffic to your website, they may not do much in the way of converting visitors to clients. This is why keyword research is critical to the success of any online marketing campaign.

A visitor to your website is just another notch on your Web traffic belt. You’re better off paying attention to the keywords that have the best conversion potential. Before you put all of your eggs in the expensive, high-competition-keyword basket, test the effectiveness of your business’s most important phrases with some pay-per-click (PPC) advertising campaigns.

If your chosen keywords are generating Web traffic and new leads, you know you’re on the right track.

#3: Competition to rank for the keyword. While it’s great to want the #1 spot on page one of Google for “personal injury lawyer,” it’s highly unlikely that your law firm will gain this position using only organic marketing methods.

Your organic marketing efforts will consist mainly of a Web content strategy that ethically infuses both the keywords and synonyms your target audience is using to find the topics that interest them. Unlike paid advertisements, which I will go into shortly, the Web pages you create are indexed by the search engines, which means they will exist on the Web forever and will be served to the searcher every time your page meets their search criteria at no additional cost.

Knowing the competition level of a specific keyword will allow you to determine what it will take to rank for it and whether or not you are willing and have the budget to jump through those perpetual hoops.

Be Open to Pay-Per-Click Advertising

Most times, acquiring and/or maintaining a top position for a highly-competitive term means you will have to engage in a lengthy and expensive pay-per-click campaign.

The Beatles said it best in their 1964 chart topper “Money Can’t Buy Me Love,” but it can buy you a spot on Google’s search results pages. Through the search engine’s AdWords program, Google allows businesses to buy ad space on page one for the keywords they want to target, but this is a costly option, especially for attorneys whose top search terms typically range from $50 to $80 per click.

In highly-competitive geographic areas, like South Florida, Denver, Colorado, and Los Angeles, California, for example, engaging in pay-per-click advertising is necessary for the long-term health of your online presence. However, in other, not-so-competitive areas, you can get away with engaging in a modest and temporary pay-per-click campaign meant to accelerate your website’s exposure and ranking, as well as complement your organic (non-paid advertisements such as landing pages, informative articles, and blog posts) efforts.

The one advantage to pay-per-click advertising is that you will find out very quickly whether or not a highly-coveted term is actually a money-making term. If it’s not, you can drop it from your campaign and invest your money in another term that will actually generate qualified leads for your firm.

Get Organized!

A smart and savvy businessperson is always organized. Microsoft Excel can be your best friend when it comes to organizing and tracking your keyword placement once the research and evaluation phases are complete.

You’ll want to develop a keyword matrix that has separate worksheets to group related keywords. For each keyword, keep notes on their popularity and competition, as well as when, where, and how you used them within your pages.

Discover How We Do Web Content Can Boost Your Online Presence

There’s no doubt that developing a keyword strategy for your website is a daunting task, especially when you have a successful law firm to run! Don’t take up your valuable time researching keywords when We Do Web Content can do the work for you!

Get started on one of our SEO plans today. Call 888-594-5442 or complete our online contact form to speak with our sales director about all of the services we offer to grow your practice.

By Yvette Valencia

If you’re hoping to increase website traffic and generate more leads, don’t hire a wizard.

What does that mean? Anyone who tells you that you can dramatically increase your web leads and boost your site traffic in less than three to six months has to either be a wizard or involved in black hat SEO.

The truth is, content success takes time and continuous effort. Great websites with thousands of hits per day didn’t get that way overnight. They gained their popularity through years of publishing great content.

The Secret to Increase Traffic to a Website

The secret is: there is no secret. There’s no magic formula, no tricks, and no amount of money you can pay to get solid leads and genuine increases in web traffic. There are still black hat SEO marketers who use unscrupulous techniques like link schemes and shady link networks to generate quick web traffic.

While it’s a quick trick to temporarily boost your traffic, what you’re paying for ultimately is a short-lived reign at the top followed by the risk of de-ranking by Google and a low chance of generating good leads.

The plain and simple truth is that truly successful websites and blogs generate leads and increase web traffic through quality content. Just like any publication, gaining traction on the Internet takes time. You have to find your niche and build a fan base, milestones that take time to reach. Spend that time crafting and curating a library of quality content designed to attract and capture potential leads.

Now, how do you set up your content marketing strategy for success?

The Content Saturation Index

Marcus Sheridan of The Sales Lion hit the nail on the head when he coined the term “Content Saturation Index” or CSI. The estimated time it takes a website to gain traffic and leads through a content marketing strategy depends on the content market you are entering.

In the legal content industry, you can break down the types of content into three levels.

• Broad content that talks about the fundamentals of the industry (what a personal injury attorney does, the benefits of hiring a lawyer).

• Narrow content that deals with the specifics of a type of law (how injury attorneys get paid, the differences between drug trafficking charges and drug possession charges).

• Niche content that talks about information specific to your practice and geographic area (DUI laws in Pennsylvania, Texas divorce laws).

The speed of the success of your content marketing depends on the type of content you’re writing.

Content in the broad category is everywhere; it’s the most highly saturated category of content on the Internet. If you’re writing only at the broad level, increasing your traffic and generating more leads may be almost impossible without paying for clicks and leads.

Writing more in the narrow and niche levels gives your website a better chance to stand out from the crowd and rank faster for the key terms most closely associated with your practice. When you focus on saturating these less competitive levels with your quality content, you’re setting yourself up for a faster – but not overnight – track to content success.

Saturate Your Content

At We Do Web Content, our experienced team of writers, content managers, and editors know how to craft a content plan to safely and honestly improve your Internet presence. To get started, give us a call or fill out our contact form to speak with our sales manager about all of the services we offer to help grow your business through Internet and SEO marketing. Call 888-521-3880.

How to Use Your Legal Blog Content to Convert Readers into Clients

By Yvette Valencia

Convert readers into new clients for your law firm by understanding what topics will draw their interest. Whether you’re a lawyer flying solo with your own single-employee law firm or a partner of a multi-attorney firm with several staff members, getting to know your customers is key to content conversion.

The first step is to pay attention to interactions between your business and your existing clients. It’s here where you can do a little investigative reporting to uncover the hot topics that really grab clients’ attention.

Ask Your Employees about Their Day-to-Day Customer Interactions

When you run a medium to large law firm, you may not find yourself meeting directly with clients as often as your legal assistants, paralegals and case representatives. However, that doesn’t mean that you should be in the dark about what’s on your clients' minds.

Make it a part of your weekly or monthly routine to meet with the staff members who have the most direct interaction with your clients and pick their brains for the latest hot topics. For example, family law attorneys in a state where the ban on gay marriage was overturned recently may see a surge in same-sex couples seeking help in preparing prenuptial agreements. Personal injury law firms in states with harsh winters may notice more slip and fall cases at shopping malls during the winter shopping months.

Your employees can keep you abreast of what kind of cases or situations are most commonly brought to your office so you can tailor your legal blog content to really get in-depth about those topics. Ask your employees to keep track of the most commonly asked questions they hear on a regular basis – these questions are excellent for bulking up your FAQ section.

Solo Attorneys: Analyze Your Customer Interactions for Content Opportunities

Attorneys with solo practices can use the same techniques to develop ideas for new blog posts. Because you are working directly with your clients, the rapport you build with them can be used to test different blog ideas. For example, if you have a good working relationship with a car accident client, see if he or she would be willing to do a short interview with you to get some information from the client’s perspective on the injury claims process.

Your client’s answers to the following questions can help you generate blogs explaining the kind of information they learned or wish they had known prior to their accident.

• How much did you know about the injury claims process before your accident?
• What was the most shocking thing you learned about the injury claims process?
• What did you wish you had known about injury claims before your accident?
• What advice would you give to someone who has just been in an accident?
• What do you think is the biggest myth about the injury claims process?

These article ideas will fulfill a necessary role of your legal blog: It will help you write entries that answer common client questions and alleviate fears and misconceptions about their legal rights and their case. During your questioning, keep your ears open for repeated terms – these can become your keywords for your blogs.

We Do Web Content Writes the Legal Content Your Potential Clients Want

The writing team at We Do Web Content knows how to think like a potential client and write to their needs and interests to help transform readers into customers. To get started, give us a call or fill out our contact form to speak with our sales manager about all of the services we offer to help grow your business through Internet and SEO marketing: 888-521-3880.