By Tina Burns

Smartphones have revolutionized the business world and the ability to work on the go. From social media to content storage, it can feel overwhelming when trying to remember to backup files, add events to your calendar or even check the weather…until now.

In a recent article from Attorney Christopher B. Hopkins of Akerman, LLP, we discover the new app IFTTT (If This Then That) that “allows you to get value from your mobile device and social media without “checking in” constantly — thus reducing your internet-induced stress.” This user-friendly app requires no coding or advanced technical knowledge. You simply create ‘Recipes’ to tell the app what to do after a certain action occurs. Here are some example recipes that Mr. Hopkins mentioned:

• Facebook & Twitter: Eliminate opening both account and set IFTTT so that anything you write on Twitter with the tag “#FB” will be posted on Facebook (or vice versa).
• Save Email Attachments to Google Drive: Set IFTTT to download all email attachments to a folder in Google Drive — or set the trigger so that IFTTT will save PDF attachments in a folder if you put “#receipts” in title of an email you send to yourself.
• Weather: If it is going to rain tomorrow in [location], it will send you a text or have IFTTT send you the weather report each morning.
• Congress or Presidential Updates: Set IFTTT to email you when the President signs a new law or Congress schedules a vote on a bill.

(Read the full article “If This Then That (IFTTT) For Lawyers”)

This is just one of the many free productivity apps available for professions to help organize your life and your business.

Download and try IFTTT today!

(Original post found here)

In today’s video, you’ll meet America’s Top Trial Lawyer Genie Harrison of Genie Harrison Law Firm in Los Angeles, California. Mr. Swanson interviews her about tracking emotional damages and her new app that will help attorneys do so.

I recently discovered a very informative article called “iPad Apps for Lawyers” published by this group which pares down the somewhat exhaustive list of apps to about 50 that are really useful to trial lawyers.  To review the entire list categorized by function, click here.

While visiting their site, I also learned a lot about their app called JuryPad.

What an amazing tool at a very reasonable price ($19.99 for the iTunes download).  Watch the short promotional video for all the features and tools to assist not only with voir dire but mapping of jury pools, demographics, statistics and trial results.

Donna A. Jones
Senior Vice President

Some of you may have heard about the new publication available for the iPad called Law Firm Marketing.  If you have not, I suggest you check it out. It was launched in October of 2012. It is the legal industry’s first interactive, digital magazine and it’s now available for free! It is designed to help you learn the best marketing practices from other successful lawyers as well as some of today’s top legal marketing experts. You can get the latest issue free by subscribing on iTunes or downloading the app by clicking here. Since the magazine is digital, it makes use of video interviews, hyperlinks and other interactive content. You can download the magazine in several different languages as well.

If you do not have an iPad, don’t worry! You can view the recent video interviews feature in the magazine on The Law Firm Marketing Magazine YouTube channel.

In the very first issue, the magazine featured Gerry Spence.  Spence is widely known as one of the best trial lawyers of all time, which is why he was an easy pick to be featured in the first edition of the magazine.  Spence founded the Trial Lawyers College in 1994 and has an amazing record of accomplishments with zero criminal cases lost. Also featured so far in the magazine is current American Association for Justice President, Mary Alice McLarty and well-known marketing guru, Jay Abraham.

Cindy Speaker is the CEO of Speaker Media and Marketing and the developer behind the Law Firm Marketing Magazine. She is known as “The secret weapon of personal injury lawyers and trial attorneys throughout the U.S.” It is no wonder attorneys across the country run to Cindy for marketing advice, she has an extensive list of successful clients as well as a published documentary, “Well of Dreams”. She believes this magazine will help law firms stay on top of an ever-changing marketing landscape.

If you are a trial lawyer (or are involved in law firm marketing) you should download your own copy of Law Firm Marketing right now!

Tina Burns
Vice President