How to Use Focus Groups to Get Better Results for Your Clients

One of America’s Top Trial Attorneys, Andrew Garza of the Connecticut Trial Firm, sits down with author and educator Michael J. Swanson to discuss the importance of using focus groups on your cases and give tips on how to use focus groups to get better results for your clients.

Michael J. Swanson About Michael J. Swanson

Mr. Swanson has over 13 years of senior executive level experience in trial law firm financing. He is the published author of How David Beats Goliath: Access to Capital for Contingent-Fee Law Firms and has given lectures at seminars and CLE programs nationwide, educating trial lawyers about financial management. Mr. Swanson is also a member of the PILMMA advisory board and ASTC.

Tiger Tactics with Ryan McKeen

In today's video, Attorney Ryan McKeen of Connecticut Trial Firm sits down with Author & Educator, Michael J. Swanson, to talk about the book he wrote with four other attorneys, Jay Ruane, Billie TarascioWilliam Umansky, and Theresa DeGray called Tiger Tactics: Powerful Strategies for Winning Law Firms, which is a book that discusses law practice management strategies.

Michael J. Swanson About Michael J. Swanson

Mr. Swanson has over 13 years of senior executive level experience in trial law firm financing. He is the published author of How David Beats Goliath: Access to Capital for Contingent-Fee Law Firms and has given lectures at seminars and CLE programs nationwide, educating trial lawyers about financial management. Mr. Swanson is also a member of the PILMMA advisory board and ASTC.

Harlan Schillinger

Harlan Schillinger

Harlan Schillinger is a thirty-nine year veteran of the advertising industry. He joined Network in 1985 to lead their attorney marketing efforts. Prior to joining Network Affiliates, Harlan was Vice President and one of the founding partners of Madison, Muyskens & Jones, in Lakeville, Connecticut. Along with his partners, Harlan founded the first syndication TV  production firm's for retailers, creating television commercials that aired throughout the United States.

When asked about his approach to legal marketing and client relationships, Harlan says, "Creating opportunities and increasing market share for our advertising law firm clients is my #1 priority."

To that end, Harlan is committed to understanding each client’s business and discovering new opportunities for their growth. Throughout the year, Harlan attends  many attorney meetings, conventions, and prominent roundtable forums throughout the country as a speaker and contributor, in order to help clients stay on top of the legal marketing world. He is on the National Trial Lawyers Association executive committee that puts together  their annual summit each year in South Beach, FL. Harlan is both a speaker and moderator.

Harlan  Schillinger is an avid motorcycle enthusiast who enjoys being a member of the most unique and prestigious custom motorcycle club in the world, the Hamsters USA. His passions are building and riding custom motorcycles and  trying to play golf. Harlan sits on the Board of the Children's Care Hospital in South Dakota (http://cchs.org ), a special needs hospital dedicated to help special needs children from all parts of the country. He is co chairman of the Hamsters USA effort each year in their fund raising effort for this charity. Together with his motorcycle friends, they have raised well over 2 million dollars over the past 8 years.

Specialties:

Creative, polished and successful advertising, marketing, public relations and consulting for clients that want to flourish in their practice.

" If your not rubbin, Your not Racin"……….DEjr.

Vice President, Director of Marketing

Connect:email
T: 800-525-3332 x275 | C: 303-817-7313 | W: netaff.com
Network Affiliates | 940 Wadsworth Blvd, Suite 300 | Lakewood, CO 80214

Harlan Schillinger

Harlan Schillinger

Harlan Schillinger is a thirty-nine year veteran of the advertising industry. He joined Network in 1985 to lead their attorney marketing efforts. Prior to joining Network Affiliates, Harlan was Vice President and one of the founding partners of Madison, Muyskens & Jones, in Lakeville, Connecticut. Along with his partners, Harlan founded the first syndication TV production firm’s for retailers, creating television commercials that aired throughout the United States.

When asked about his approach to legal marketing and client relationships, Harlan says, “Creating opportunities and increasing market share for our advertising law firm clients is my #1 priority.”

To that end, Harlan is committed to understanding each client’s business and discovering new opportunities for their growth. Throughout the year, Harlan attends many attorney meetings, conventions, and prominent roundtable forums throughout the country as a speaker and contributor, in order to help clients stay on top of the legal marketing world. He is on the National Trial Lawyers Association executive committee that puts together their annual summit each year in South Beach, FL. Harlan is both a speaker and moderator.

Harlan Schillinger is an avid motorcycle enthusiast who enjoys being a member of the most unique and prestigious custom motorcycle club in the world, the Hamsters USA. His passions are building and riding custom motorcycles and trying to play golf. Harlan sits on the Board of the Children’s Care Hospital in South Dakota (http://cchs.org), a special needs hospital dedicated to help special needs children from all parts of the country. He is co chairman of the Hamsters USA effort each year in their fund raising effort for this charity. Together with his motorcycle friends, they have raised well over 2 million dollars over the past 8 years.

Specialties:

Creative, polished and successful advertising, marketing, public relations and consulting for clients that want to flourish in their practice.

"If you're not rubbin', You're not Racin'"……….DEjr.

Vice President, Director of Marketing